AAC Global Blog

Free content to inspire and educate you from our language and learning experts

A global leap for AAC: Technicis Group acquires AAC Global

Posted by AAC Global news on 24/10/18 15:00

The Technicis Group, the professional translation specialist, pursues its external growth strategy by expanding into Northern Europe with the acquisition of AAC Global.

Boulogne-Billancourt, 24 October 2018 - The Technicis Group – the number one professional translation agency in Europe – is announcing a new acquisition today, which will reinforce the Group’s presence in the Scandinavian region. This acquisition, the fourth in 2018, reflects Technicis’ pursuit of their 2012 development strategy, with the goal of becoming one of the top five translation agencies worldwide by 2020.

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Topics: AAC Global, Technicis, Press release

Customer insight: Scenario-based elearning at Kemira

Posted by AAC Global news on 16/10/18 06:03

Kemira is a chemical industry group that consists of three main segments: pulp & paper, municipal & industrial, and oil & mining

With their code of conduct, Kemira wanted to both engage their employees and also maximize the learning outcome by enabling their employees to understand the connection between the principles of the code and their work within the company.

We developed an eLearning course in conjunction with Kemira that uses scenarios to achieve both those aims.

 


“We wanted to make an eLearning course that would be fresh and different from our previous version, covering real-life scenarios for ethical decision-making.”

Director, Ethics & Compliance, Kemira


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Topics: elearning, Learning services, Digital learning, pedagogy

How to get marketing content translated

Posted by Annaelisa Huhtala on 11/10/18 06:02

In our earlier blog post, we looked at how multilingual SEO helps ensure that your customers can actually find your content once it has been translated.

Here, we will go a step further with our language versions by looking at the unique demands that come with getting a great translation of your marketing content.

Marketers spend a lot of time creating and refining their content so that it hits the mark with their desired target audience, because personalized content performs better. That makes translating marketing content different from all other translations.

Here is a list of things that you need to consider when ordering a translation of your marketing text.

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Topics: Creative translation, Transcreation, language versions, Multilingual content marketing

Case example: using elearning in organizational change

Posted by Glennon Kiernan-Lahti on 29/09/18 06:01

 In our previous blog on eLearning, we looked at a very common case example for eLearning: internal competence development.

This time, we will continue to explore the versatility of eLearning by looking at how it can be applied to organization-wide learning from the perspective of the needs of management.

Imagine a scenario where a company needs to implement change across its organization.

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Topics: Learning content, E-learning, Digital learning, pedagogy

Modern multilingual SEO

Posted by Annaelisa Huhtala on 14/09/18 06:02

In our earlier blog we showed you how to determine the minimum amount of content that you would need in order to successfully market in a language version.

Now that you know that, this blogs looks at the question of how you can ensure that your customers actually find your language version content. And the answer to that is modern multilingual SEO (search engine optimization).

Let’s look at this from two perspectives: 1) multilingual SEO and 2) modern SEO

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Topics: Multilingual SEO, Translation services, Multilingual content marketing, language versions

Case example: eLearning for internal competence development

Posted by Glennon Kiernan-Lahti on 04/09/18 06:02

In our previous blog on eLearning, we looked at how rich content creates better learning outcomes, especially when it’s interactive and gamified.

This time, we’re going to see how versatile eLearning is and how it can be customized for different learners and learning objectives by looking at a very common use-case example for eLearning: internal competence development.

Let’s start with the basic requirements for our eLearning course.

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Topics: Learning content, E-learning, Digital learning, Competence development

How much content do you need to do marketing in another language?

Posted by Annaelisa Huhtala on 30/08/18 06:02

In an earlier blog, I showed you how adding another language version to your marketing routine always starts with strategic considerations: target groups, choosing language by highest reach, and setting realistic performance KPIs.

Now, I’ll show you how to determine the minimum amount of content that you will need in order to successfully do marketing in a language version.

In essence, to do marketing successfully in another language, you need to identify all parts of your marketing funnel that cover the journey from visitor, through marketing-qualified lead, to an actual solid sales case.

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Topics: Multilingual content marketing, Content creation, marketing content services, language versions

Video reference: Nivos Oy uses AAC learning services

Posted by AAC Global news on 23/08/18 06:03

Nivos is a multi-utility company in Mäntsälä, Finland, that supplies electricity, district heating, natural gas and broadband connections, among other services.

We spoke with Nyrki Laine, Director of Human Resources at Nivos Oy, to learn more about how their need for English language training arose. He also explains how they faced a challenge typical to many Finnish companies: their employees had a good passive command of English, but were not using it actively.


Watch the video below to find out how effective language training helps Nivos serve its customers better!


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Topics: Learning services, Language training, Business English, Customer reference

How rich content creates better eLearning outcomes

Posted by Glennon Kiernan-Lahti on 16/08/18 06:03

In our previous blog post, we introduced modern eLearning. One of the themes we wanted to highlight in that introduction is that modern eLearning content delivers superior learning outcomes when it is creative, versatile, and pedagogicalally structured.

Here we will look at the subject of rich content and how applying that same creativity, versatility, and pedagogy to its design helps companies meet their learning needs.

If you’re not familiar with the term rich content, we can break it down into three main types.

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Topics: Learning content, E-learning, Digital learning, pedagogical design

How to create a multilingual marketing strategy

Posted by Annaelisa Huhtala on 09/08/18 06:02

If you have a product or service that you can sell to a foreign-language target market, then digital marketing channels and language versioning give you an easy way to make new customer contacts and start converting them into sales.

Done right, you can reuse the majority of your content and get similar – or sometimes better – results with less than half the production costs of the original version.

Adding another language version to your marketing routine starts with strategic considerations. Here are three tasks that will help you come up with a suitable strategy:

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Topics: Multilingual content marketing, Content creation, marketing content services, language versions

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