AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Why you should market in more than one language

Posted by Antti Voutilainen on 20/08/19 08:46

Digitalization provided marketers with new tools for reaching larger target groups. However, such tools alone are not enough, because each target group needs to be spoken to in its own language.

In this blog article, we explain why multilingual marketing pays off and also give some handy tips on localization.

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Topics: Multilingual SEO, Transcreation, multilingual marketing

How you can localize your product in a new language

Posted by Antti Voutilainen on 13/08/19 08:45

Your company has an excellent product, but its demand in the home market has peaked. Analytics indicate there’s an international demand for a product you have developed, but you are feeling unsure about entering foreign markets. Your company has already explored expanding abroad, but you are uncertain about how you should localize your product.

In this blog article, we will explain how to go about translating and localizing a product or service into a new language. We will also discuss aspects that need special attention.

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Topics: Localization, Cultural differences, website localization, new market, Product localization

How to reduce costs in translation process

Posted by Antti Voutilainen on 06/08/19 10:15

When a company’s annual translation volume increases and reaches millions of words or thousands of pages, it’s only natural that cost-effectiveness becomes a concern. How can you reduce the total cost of translation? What can you do, and what can your translation partner do?

In this blog article, we explain how a professional translation partner can reduce the cost of investment, and how the customer can contribute to this.

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Topics: Machine translation, Translation memory, Translation process

Elearning supports and improves customer service

Posted by Antti Voutilainen on 31/07/19 09:45

“We have a new customer relationship management system, and all our customer service employees need to be provided with training quickly and effectively.” “We’re getting ready to launch a new product. Before that, however, our sales and customer service professionals need training so we can ensure a successful launch.” “Improving customer satisfaction is one of our goals throughout the chain.” These situations are familiar to people whose work is related to customer service.

Providing training to a large target group, such as customer service employees, is always a demanding project. It’s not enough that everyone receive the information – they must also understand what it means in practice.

In this blog article, we will be discussing how companies can use elearning to improve customer service. We will offer several options for elearning for customer service professionals.

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Topics: Digital learning, customer service, elearning

Seven tips from professionals on localizing videos

Posted by Antti Voutilainen on 23/07/19 09:32

A company has an excellent corporate video, but only in Finnish. Market analysis reveals that there is global demand for the product.

How can a company introduce a product or service to a new target market attractively? How can it provide information about the product or service and its functionality? In responding to challenges of this type, video is an increasingly popular form of content.

But how can video content be used in another language or localized for a new target market? We’ve compiled tips from professionals on localizing video content.

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Topics: Localization, Company video, Video production, video localization

Three good reasons to choose a professional translation provider

Posted by Antti Voutilainen on 09/07/19 10:30

A corporate website needs to be translated into Swedish, as the company will soon be opening an office in Stockholm. An annual report needs to be made available in English for new investors. Brand-new software must be made available in German, so the company can enter new markets. Do these sound familiar?

The translation needs of companies and other organizations vary widely according to the sector and the target market. The above are just a few examples of general translation needs.

This article discusses the benefits of outsourcing translations to a professional language service partner, in addition to offering tips on ordering translations.

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Topics: Localization, Translation agency, Translation services

How can translation and localization boost success in global markets?

Posted by Anna Segerpalm on 04/07/19 09:54

Translation can help your company achieve its goals, and here you will find out how and why! Read a localization specialist’s insights on how to choose the right vendors as well as the benefits of integrating translation in your business model and product development strategy. Gain an understanding of how to avoid the many pitfalls involved in translation and learn all about how to become a successful translation buyer through hands-on advice.

Localization expert Jonathan Turpin, the team leader of Esri’s localization team and main language services buyer at Esri, shares his expert advice.

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Topics: Translation, Translation memory, Translation services, Legal Translation, Swedish translation

How to use elearning for induction training

Posted by Antti Voutilainen on 24/06/19 10:27

Do you feel that induction training is an unmanageable and unbearable hassle to organize? Would you like to make sure that all new employees are provided with appropriate induction? If the answer is yes, then this article is for you.

We will be discussing the benefits of digital learning in induction training and how we created an elearning solution for the Finnish Broadcasting Company for new employees.

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Topics: Digital learning, elearning, induction, customer case

Customer case: How ABB helps its employees learn languages

Posted by Anna Segerpalm on 27/03/19 14:18

We had the great pleasure of welcoming our customer ABB up on stage at the Personal och Chef Stockholm 2019 event to discuss language learning. Jessika Andersson Carotti from AAC interviewed Head of Learning and Development Carl-Ove Kolmodin, who is the language learning buyer at ABB, and automation engineer Ghazal Amar, who is learning Swedish through AAC’s language courses at ABB.

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Topics: Cultural differences, Language skills, Language training, Digital learning

Why offer language learning to foreign talent?

Posted by Anna Segerpalm on 18/02/19 05:00

Is your company facing the challenge of how to attract the best talent and resources within your specific line of business? The lack of expertise within certain sectors like IT, system development, civil engineering and other technical fields is making life difficult for many HR managers.

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Topics: Language skills, Language training, Digital learning, E-learning

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