AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Modern multilingual SEO

Posted by Annaelisa Huhtala on 14/09/18 06:02

In our earlier blog we showed you how to determine the minimum amount of content that you would need in order to successfully market in a language version.

Now that you know that, this blogs looks at the question of how you can ensure that your customers actually find your language version content. And the answer to that is modern multilingual SEO (search engine optimization).

Let’s look at this from two perspectives: 1) multilingual SEO and 2) modern SEO

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Topics: Translation services, Multilingual content marketing, language versions, Multilingual SEO

Case example: eLearning for internal competence development

Posted by Glennon Kiernan-Lahti on 04/09/18 06:02

In our previous blog on eLearning, we looked at how rich content creates better learning outcomes, especially when it’s interactive and gamified.

This time, we’re going to see how versatile eLearning is and how it can be customized for different learners and learning objectives by looking at a very common use-case example for eLearning: internal competence development.

Let’s start with the basic requirements for our eLearning course.

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Topics: Digital learning, E-learning, Learning content, Competence development

How much content do you need to do marketing in another language?

Posted by Annaelisa Huhtala on 30/08/18 06:02

In an earlier blog, I showed you how adding another language version to your marketing routine always starts with strategic considerations: target groups, choosing language by highest reach, and setting realistic performance KPIs.

Now, I’ll show you how to determine the minimum amount of content that you will need in order to successfully do marketing in a language version.

In essence, to do marketing successfully in another language, you need to identify all parts of your marketing funnel that cover the journey from visitor, through marketing-qualified lead, to an actual solid sales case.

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Topics: Content creation, Multilingual content marketing, language versions, marketing content services

Video reference: Nivos Oy uses AAC learning services

Posted by AAC Global news on 23/08/18 06:03

Nivos is a multi-utility company in Mäntsälä, Finland, that supplies electricity, district heating, natural gas and broadband connections, among other services.

We spoke with Nyrki Laine, Director of Human Resources at Nivos Oy, to learn more about how their need for English language training arose. He also explains how they faced a challenge typical to many Finnish companies: their employees had a good passive command of English, but were not using it actively.


Watch the video below to find out how effective language training helps Nivos serve its customers better!


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Topics: Language training, Business English, Learning services, Customer reference

How rich content creates better eLearning outcomes

Posted by Glennon Kiernan-Lahti on 16/08/18 06:03

In our previous blog post, we introduced modern eLearning. One of the themes we wanted to highlight in that introduction is that modern eLearning content delivers superior learning outcomes when it is creative, versatile, and pedagogicalally structured.

Here we will look at the subject of rich content and how applying that same creativity, versatility, and pedagogy to its design helps companies meet their learning needs.

If you’re not familiar with the term rich content, we can break it down into three main types.

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Topics: Digital learning, E-learning, Learning content, pedagogical design

How to create a multilingual marketing strategy

Posted by Annaelisa Huhtala on 09/08/18 06:02

If you have a product or service that you can sell to a foreign-language target market, then digital marketing channels and language versioning give you an easy way to make new customer contacts and start converting them into sales.

Done right, you can reuse the majority of your content and get similar – or sometimes better – results with less than half the production costs of the original version.

Adding another language version to your marketing routine starts with strategic considerations. Here are three tasks that will help you come up with a suitable strategy:

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Topics: Content creation, Multilingual content marketing, language versions, marketing content services

Workplace community development as part of AAC’s strategic path

Posted by Ville Ojala on 07/08/18 06:03

We recently published news about AAC Global’s positive development last year. Continuing to implement our strategy this year means focusing on selected key areas. For us at AAC, HR management is one of these important areas. The reason is that we want to ensure that we are able to respond to the challenges that arise from the growth in our business.  In our management team, we view all development work from the perspective of the entire workplace community and, above all, work towards further developing AAC as a workplace.

So, what have we achieved in this area?

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Topics: HRstrategy, cooperation, management, organization

An introduction to modern eLearning

Posted by Glennon Kiernan-Lahti on 12/07/18 06:05

 

In our previous blog on eLearning, Four trends taking eLearning to the next level, we wrote about the learning benefits of simulation, social learning, personalization, and bite-sized learning. This time, we are going to take a broader look at the state of modern eLearning.

First of all, what do we mean by modern eLearning?

Well, let’s define it from two perspectives: The first is that of the recipient of the learning. This could be a company employee, or some other organizational stakeholder. For them, modern eLearning needs four main characteristics to be effective. It must be:

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Topics: Digital learning, Learning style, E-learning, Learning content

Four trends taking eLearning to the next level

Posted by Glennon Kiernan-Lahti on 14/06/18 06:02

 

As digitization continues to drive change in the workplace, it has transformed how we manage, how we collaborate, how we sell, and also how we choose to learn.

To help drive the adoption of this vast, digitally driven change among all stakeholder groups, such as employees, customers, and suppliers, there has been a boom in interest among companies for modern digital learning solutions.

As a result, companies are increasingly turning to e-learning to meet that need. Forget about the days of static content, poor-quality videos, or grainy scans of documents – modern e-learning is a content-rich, mobile-friendly, engaging, measureable, and universally accessible form of learning.

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Topics: Digital learning, Learning style, E-learning, Learning content

Behind the scenes: an insight into website localization and software translation

Posted by Anna Segerpalm on 05/06/18 06:03

 

There is a saying in English: “practice what you preach”.

At AAC Global, we have been doing just that recently. We have revamped our www.aacglobal.com website by moving to a more modern platform that offers enhanced functionality. Along the way we created a bold new look and new content.

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Topics: Localization, Translation, Website renewal, Translation memory, Translation services

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