AAC Global Blog

Free content to inspire and educate you from our language and learning experts

How can translation and localization boost success in global markets?

Posted by Anna Segerpalm on 04/07/19 09:54

Translation can help your company achieve its goals, and here you will find out how and why! Read a localization specialist’s insights on how to choose the right vendors as well as the benefits of integrating translation in your business model and product development strategy. Gain an understanding of how to avoid the many pitfalls involved in translation and learn all about how to become a successful translation buyer through hands-on advice.

Localization expert Jonathan Turpin, the team leader of Esri’s localization team and main language services buyer at Esri, shares his expert advice.

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Topics: Translation, Translation memory, Translation services, Legal Translation, Swedish translation

How to use elearning for induction training

Posted by Antti Voutilainen on 24/06/19 10:27

Do you feel that induction training is an unmanageable and unbearable hassle to organize? Would you like to make sure that all new employees are provided with appropriate induction? If the answer is yes, then this article is for you.

We will be discussing the benefits of digital learning in induction training and how we created an elearning solution for the Finnish Broadcasting Company for new employees.

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Topics: Digital learning, elearning, induction, customer case

Customer case: How ABB helps its employees learn languages

Posted by Anna Segerpalm on 27/03/19 14:18

We had the great pleasure of welcoming our customer ABB up on stage at the Personal och Chef Stockholm 2019 event to discuss language learning. Jessika Andersson Carotti from AAC interviewed Head of Learning and Development Carl-Ove Kolmodin, who is the language learning buyer at ABB, and automation engineer Ghazal Amar, who is learning Swedish through AAC’s language courses at ABB.

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Topics: Cultural differences, Language skills, Language training, Digital learning

Why offer language learning to foreign talent?

Posted by Anna Segerpalm on 18/02/19 05:00

Is your company facing the challenge of how to attract the best talent and resources within your specific line of business? The lack of expertise within certain sectors like IT, system development, civil engineering and other technical fields is making life difficult for many HR managers.

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Topics: Language skills, Language training, Digital learning, E-learning

Technicis Group, Europe’s leading provider of professional translation services, is becoming Acolad

Posted by AAC Global news on 29/01/19 11:49

Boulogne-Billancourt, 29 January 2019

The group, which leads the European market, had a turnover of EUR 117 million in 2018. Its clearer, simpler new brand structure is intended to support the group’s international development.

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Topics: AAC Global, Technicis Group, Arancho Doc, Acolad Group

Where is multilingual content marketing headed in 2019?

Posted by Anna Segerpalm on 15/01/19 06:04

Content marketing is constantly evolving, and in 2019 it will become increasingly vital that you can scale your content marketing and ensure potential buyers find it. One way of doing this is to leverage your content in new target markets. In November 2018, AAC Global hosted an event for marketers in Kista, Sweden on “Multilingual Content Marketing 2019”, where three fantastic speakers addressed the topic.

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Topics: Multilingual content marketing, language versions, Multilingual SEO, Transcreation

Five experts answer the big questions about translation technology

Posted by AAC Global news on 21/12/18 06:02

We asked five questions surrounding the big issues in translation technology from five keynote speakers and contributors at this year's Kites symposium. 

The Kites Association is a cluster of Finnish companies working in the fields of multilingual communication and language technology.  Their annual symposium brings together the leading translation and localization companies in Finland, along with customers, guest speakers, stakeholders and influencers from both the public and private sectors.

For those of us inside the language service provider (LSP) industry, it is awash with buzz words at the moment: from neural machine translation to automatic translation, and from eTranslation to big data and open data.

How will these technologies develop, and what will that mean for the translation and localization services that LSPs offer to translation and localization clients?

Watch the videos below to find out how they answered.

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Topics: Communication, Machine translation, Future technology, Translation services

Consolidating operational excellence: AAC Global and Arancho Doc are combining operations

Posted by AAC Global news on 28/11/18 11:01

We recently joined the Technicis Group, the leading language service provider in Europe. Read the press release here.

As the first step in our journey as part of Technicis group towards becoming one of the largest language service providers globally, AAC Global will combine operations with Arancho Doc, another Technicis Group company with Nordic operations. Together, we will form the Technicis Group’s Northern Europe division and continue to serve our customers with an even wider range of expertise and international know-how supporting us.

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Topics: AAC Global, Press release, Technicis Group, Arancho Doc

A global leap for AAC: Technicis Group acquires AAC Global

Posted by AAC Global news on 24/10/18 15:00

The Technicis Group, the professional translation specialist, pursues its external growth strategy by expanding into Northern Europe with the acquisition of AAC Global.

Boulogne-Billancourt, 24 October 2018 - The Technicis Group – the number one professional translation agency in Europe – is announcing a new acquisition today, which will reinforce the Group’s presence in the Scandinavian region. This acquisition, the fourth in 2018, reflects Technicis’ pursuit of their 2012 development strategy, with the goal of becoming one of the top five translation agencies worldwide by 2020.

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Topics: AAC Global, Press release, Technicis

Customer insight: Scenario-based elearning at Kemira

Posted by AAC Global news on 16/10/18 06:03

Kemira is a chemical industry group that consists of three main segments: pulp & paper, municipal & industrial, and oil & mining

With their code of conduct, Kemira wanted to both engage their employees and also maximize the learning outcome by enabling their employees to understand the connection between the principles of the code and their work within the company.

We developed an eLearning course in conjunction with Kemira that uses scenarios to achieve both those aims.

 


“We wanted to make an eLearning course that would be fresh and different from our previous version, covering real-life scenarios for ethical decision-making.”

Director, Ethics & Compliance, Kemira


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Topics: Digital learning, Learning services, elearning, pedagogy

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