AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Anna Segerpalm

Anna Segerpalm
Anna is a language specialist with a marketing background, and she has substantial experience in writing business texts. She works as a marketing coordinator as well as a content creator and blogger and she believes strongly in content marketing and the value of producing engaging, actionable content. Outside work she enjoys spending time with her two lovely children as well as jogging, reading and enjoying the cultural and culinary pleasures of beautiful Stockholm.

Recent Posts

Behind the scenes: an insight into website localization and software translation

Posted by Anna Segerpalm on 05/06/18 06:03

 

There is a saying in English: “practice what you preach”.

At AAC Global, we have been doing just that recently. We have revamped our www.aacglobal.com website by moving to a more modern platform that offers enhanced functionality. Along the way we created a bold new look and new content.

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Topics: Localization, Translation, Website renewal, Translation memory, Translation services

Translation services for train and railway: bridging language barriers

Posted by Anna Segerpalm on 07/11/17 06:06

AAC Global at Elmia Nordic Rail October 10-12

Some people might be surprised to learn that many of our largest customers operate in the rail industry. We are always keen to learn from these companies how their business is evolving, what kinds of challenges and opportunities they are facing, and what projects they have in the pipeline.

The more we can learn about their future needs, the better we can serve them. In an effort to keep our ear to the ground, we chose to exhibit at this year’s Elmia Nordic Rail in Jönköping.

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Topics: Localization, Specialized translation, Translation memory, Translation services

Use CMS integration to solve your e-commerce translation challenges

Posted by Anna Segerpalm on 13/06/17 07:30

E-commerce is the future of retail, and the future is already here!

You will read a lot of acronyms and brand names in this blog, and in case you are not 100% sure of what they are, here is a handy guide:

  • ERPenterprise resource planning. An ERP system helps companies handle all or parts of their administration, planning and logistics. ERPs include supply chain, manufacturing, operations, reporting, and human resource activities.
  • CMS – content management system. A tool that keeps track of different versions of files and publications. Some CMS have special features to update multilingual websites and other content. There are commercial systems such as Episerver a web content management system and e-commerce platform – and free open source systems such as WordPress.
  • TMS translation management system.
  • PIM – product information management. A system that handles information about products in an easily manageable manner. It keeps information consistent and correct, and distributes product information to different channels.
  • APIapplication programming interface. An interface between different software, which enables the software to communicate and exchange information.
  • Hybris – an e-commerce platform owned by SAP.
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Topics: Translation, Integration, web shop, E-commerce

All You Need To Know About Life Science Translations

Posted by Anna Segerpalm on 04/05/17 08:34

Life science translation comprises medical documentation related to medicines and medico-technical equipment that at a minimum can improve the quality of life for many people worldwide, and that ultimately can save human lives.

For natural reasons, this means that medical translation services focus on accuracy and quality since incorrect translations and omissions could ultimately end up costing lives in the worst case scenario.

As a part of the specialized translation industry, life science translations are unique and can sometimes pose a daunting challenge; however, practitioners can also feel like that they are making a difference in terms of helping to save lives and improving the quality of life for patients all over the world.

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Topics: Translation, Translation agency, Professional Translator, Specialized translation

Translator insights: specialized translations for trains and railway

Posted by Anna Segerpalm on 21/03/17 08:47

AAC Global has been translating train-related material for many years, and the train and railway industry currently constitutes one of our areas of expertise.

We collaborate with several of the largest players in the industry, and one of the translators who has worked in the area from the beginning is Mats Olsson.

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Topics: Translation, Translation agency, Terminology, Specialized translation, Translation memory

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