AAC Global Blog

Heikki Siltala

Heikki Siltala is a business director at AAC, responsible for language, communication and culture training. When not at work, he trains in martial arts and has a broad interest in culture: literature, music and film.

Recent Posts

A need for personal service is not a sign of elitist character, but a natural phenomenon in a service society. Personal trainers have already proved their worth for people adopting a healthier lifestyle, but their popularity also demonstrates people's willingness to pass on responsibility to others. Changing your lifestyle is a major task that requires you to leave your comfort zone. This ...
Continue reading
New year’s resolutions are made at the wrong time of the year. The busy start of the year and even busier late spring ruin these lofty decisions and the measures arising from them. So why not make a summer resolution? Make a resolution that will benefit you in your free time but also after summer ...
Continue reading
Can your product or service speak or communicate in any manner to potential customers on your behalf? Does it know any foreign languages or understand the impact of the target country’s culture on closing a deal – including marketing, advertising, agreements, purchasing procedures, manuals, consumer protection, etc.?
Continue reading
Creatures that lived on the face of the Earth long before us gradually learned to communicate with each other. It was a useful skill, as it helped advance their number one priority for the preservation of life – procreation. Increased safety was another factor behind successful procreation, so since the dawn of time, communication has been used to enhance the defenses of all living ...
Continue reading
Dec 04

"Paradigm" is a beautiful swearword

Posted under

Communication, Working life

by Heikki Siltala December 4, 2014 at 9:33 AM
Paradigms are paradoxical. If a paradigm is a commonly accepted trend, line of thought, principle or, even more extensively, a prevailing theory or framework which is considered as correct, then show me an established principle. Cast the first stone! An established paradigm is only declared as incorrect when there is a new candidate to replace it. Our culture of “give me everything ...
Continue reading
Soccer as such – an sich, as the Germans say – might be boring for those who are not at all interested in the sport. However, when watching the soccer World Cup, one could see that a whole lot of aspects were included in this rather simple team sport. Even passive viewers of the World Cup received proper initiation to the diverse phenomena of the sport through coffee table ...
Continue reading
The legendary Greek philosopher Aristotle listed three rhetorical appeals; ethos, pathos and logos. The fourth was wine, but as we already know its appeal well enough, we will leave any further discussion of it till May 1, Midsummer or New Year's Eve.
Continue reading

Recent Posts

Get our latest blog posts!

Posts by Topic

see all