AAC Global Blog

The key to all writing is to get your message through precisely and clearly. This is as true when you’re writing in a second language as it is when you’re writing in your mother tongue. The last thing you want to do is to distract your readers with grammatical, punctuation, or terminology errors. At AAC, we regularly proofread and copy-edit texts that ...
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AAC Global has been translating train-related material for many years, and the train and railway industry currently constitutes one of our areas of expertise. We ...
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Many people approaching India from a strict production economy viewpoint and aiming only to maximize the return on their investment and the predictability of their operations will soon encounter their share of challenges. They often have their roots in cultural miscommunication: scheduling conflicts for projects, communication challenges, even personnel ...
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When you want to find out something, what’s usually the first place you go to look for it? Nine times out of ten, the answer is search engines – and through them, we can access the relevant websites that produce services, products or relevant information. On the go with a mobile device, when traveling or during a coffee break with a tablet device, or ...
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As of February 13, 2017, Petri Lehmus is Managing Partner of AAC Global. We asked Petri about his background and his plans for AAC.
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Somebody once said that you can buy in any language, but you can sell only in the language of the buyer. So, what do you do when you are entering a new market, such as Russia, and you don’t have the time, or the means, to learn the buyer’s language? It’s certainly not enough to prepare a flashy slide deck in the hopes of doing business in Russia; you ...
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We asked AAC Global’s project managers for translation services for the answers to the questions that they are frequently asked in their daily work with customers, and then we compiled this blog post of answers.   ...
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AAC Global has appointed a new Managing Partner, Petri Lehmus, who was previously in charge of customer operations and IT development at AAC Global. He has worked for the company since 2016. The management team at AAC Global now consists of Sari Kanti-Paul, Leena Peltomaa, Stuart Reynish, Tommy Tengvall, Ville Ojala and Petri Lehmus. All the members of the management team are committed ...
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    Have you ever noticed how quickly children learn to effectively negotiate with their parents? No? Well then, picture this: Mom takes her child to the store. Seeing so many wonderful and colorful ...
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Content marketing is the biggest trend in digital marketing at the moment – and for good reason. Combined with marketing automation systems, it allows for attracting better quality leads, achieving better conversion, and smoother processes that focus around customer satisfaction. At least, it should. But how do you get started with content ...
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