AAC Global Blog

As of February 13, 2017, Petri Lehmus is Managing Partner of AAC Global. We asked Petri about his background and his plans for AAC.
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Somebody once said that you can buy in any language, but you can sell only in the language of the buyer. So, what do you do when you are entering a new market, such as Russia, and you don’t have the time, or the means, to learn the buyer’s language? It’s certainly not enough to prepare a flashy slide deck in the hopes of doing business in Russia; you ...
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We asked AAC Global’s project managers for translation services for the answers to the questions that they are frequently asked in their daily work with customers, and then we compiled this blog post of answers.   ...
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AAC Global has appointed a new Managing Partner, Petri Lehmus, who was previously in charge of customer operations and IT development at AAC Global. He has worked for the company since 2016. The management team at AAC Global now consists of Sari Kanti-Paul, Leena Peltomaa, Stuart Reynish, Tommy Tengvall, Ville Ojala and Petri Lehmus. All the members of the management team are committed ...
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    Have you ever noticed how quickly children learn to effectively negotiate with their parents? No? Well then, picture this: Mom takes her child to the store. Seeing so many wonderful and colorful ...
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Content marketing is the biggest trend in digital marketing at the moment – and for good reason. Combined with marketing automation systems, it allows for attracting better quality leads, achieving better conversion, and smoother processes that focus around customer satisfaction. At least, it should. But how do you get started with content ...
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When someone says “You’ll have to call customer service,” what reaction do you have? Dread, despair, anger, panic? Or, maybe just mild resentment or quiet acceptance? Either way, for most people, the reaction sure isn’t, “Yippee, I’m going on a customer service journey!” Unless you’re me. I love engaging with customer service; anywhere, anyhow, ...
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In discussions about dyslexia and how it affects language learning – which is of course close to my heart as a language teacher – I am often asked: “If a student is dyslexic, how should it be taken into account in language learning? Is there something that all dyslexics share in a learning context?” ...
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The Internet of Things (IoT) is an increasingly common topic of conversation in the workplace. There are a lot of complexities around the Internet of Things, and if we are expected to understand it and to be understood in the English language, we need to grasp the basics of the terminology so we can get our message through. ...
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My New Year’s resolutions take the usual form of promising to go to the gym, or to watch what I eat, or to be ridiculously positive in my outlook on life. But, for this new year I’m planning on another form of mindfulness -  minding my Ps and Qs. Mind your Ps and Qs is an old expression in English that means to mind your manners, or ...
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