AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Five experts answer the big questions about translation technology

Posted by AAC Global news on 21/12/18 06:02

We asked five questions surrounding the big issues in translation technology from five keynote speakers and contributors at this year's Kites symposium. 

The Kites Association is a cluster of Finnish companies working in the fields of multilingual communication and language technology.  Their annual symposium brings together the leading translation and localization companies in Finland, along with customers, guest speakers, stakeholders and influencers from both the public and private sectors.

For those of us inside the language service provider (LSP) industry, it is awash with buzz words at the moment: from neural machine translation to automatic translation, and from eTranslation to big data and open data.

How will these technologies develop, and what will that mean for the translation and localization services that LSPs offer to translation and localization clients?

Watch the videos below to find out how they answered.

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Topics: Communication, Machine translation, Future technology, Translation services

Do you speak the Internet of Things?

Posted by Brian McMillan on 13/01/17 08:14

The Internet of Things (IoT) is an increasingly common topic of conversation in the workplace. There are a lot of complexities around the Internet of Things, and if we are expected to understand it and to be understood in the English language, we need to grasp the basics of the terminology so we can get our message through.

"The basic idea of the IOT is that virtually every physical thing in this world can also become a computer that is connected to the Internet" — Professor Dr. Elgar Fleisch

Simply, the Internet of Things is the concept of connecting any device to the Internet, and/or to each other. It can be anything from smartphones, through consumer appliances like an electric toothbrush or a refrigerator, to industrial machinery and control systems – and almost anything else you could think of. So, it’s best to think of the Internet of Things as a huge network of connected things and people. 

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Topics: Communication, English Language, Internet of Things, Terminology

Mind your Ps and Qs

Posted by Glennon Kiernan-Lahti on 30/12/16 09:20

My New Year’s resolutions take the usual form of promising to go to the gym, or to watch what I eat, or to be ridiculously positive in my outlook on life. But, for this new year I’m planning on another form of mindfulness -  minding my Ps and Qs.

Mind your Ps and Qs is an old expression in English that means to mind your manners, or to be on your best behaviour in the company of other people. And it’s usually thought of as a reminder to be careful with the way you speak.


So, if for example your auntie was heading off to Buckingham Palace to meet the Queen (the lady, not the rock band), someone might call out, “Mind your Ps and Qs, dear”, as she was being waved out the door. The good advice being don’t drop your aitches, don’t slur your words, say “Really?”, not “What?”; in other words, talk posh.

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Topics: Cultural differences, Communication, Working life, Politeness

Holiday Greetings

Posted by Brian McMillan on 02/12/16 08:13

It’s that time of year again when tradition, religion, culture and political correctness have us all, native and non-native users of English, wondering what to say or to write when greeting friends, colleagues, employees or customers.

Our goal is to simply pass along the good spirit, feelings of joy and well-wishes for the season and the coming year ahead. “Simply?” If only this was possible without stepping on someone’s religious, political, cultural or political toes.

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Topics: Communication, Learning English, Small Talk, Politeness

Webinar recording: US Presidential election – communication styles & techniques

Posted by Brian McMillan on 24/10/16 13:11

At the highest level of politics, communication matters, especially if you want to get your message through and win the presidency.

This year, we have been observing the US presidential debates, and they have inspired us to host a webinar analyzing the communications styles of the candidates.

So what do these styles reveal about the candidates?

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Topics: Communication, Video, Webinar, Presidential debate

Webinar: The different communication styles of the two US presidential candidates

Posted by AAC Global news on 17/10/16 09:13

The heat is rising in the US presidential debates!

If you have been following the debates, you cannot have missed how communication plays a crucial role for both the candidates. Hillary Clinton and Donald Trump have very different communication styles, but what is clear is that they both play their role well – and follow their communication strategy.

We have been observing the debates with fascination and wonder, and we have decided to host a joint AAC Global and TekMiL webinar to examine the different communication styles and techniques the two US presidential candidates employ.

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Topics: Communication, Webinar, Hillary Clinton, Presidential debate, Donald Trump

US presidential debate and communication styles

Posted by Brian McMillan on 07/10/16 09:13

In the United States race for the office of president, the current candidates have two very distinctly different styles for getting their message through to American voters.

How would you describe their delivery style, body language, choice of words and tone of voice, along with their general style of communicating? Would you consider using their methods of communication for getting your message through?

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Topics: Communication, Language skills, Webinar, Hillary Clinton, Presidential debate, Body language, Donald Trump

Learning new words by rote is no longer the way to go

Posted by AAC Global news on 20/07/16 21:26

Language learners that are at an intermediate level often complain that they lack the vocabulary to express themselves eloquently. Many feel that they have mastered the basics of grammar and can make themselves understood, but they are constantly stuck using the same words. This frustration is often intensified by the idea that expanding your vocabulary necessarily involves learning long lists of words by rote. More fun – and more effective – techniques do exist, but they require a little bit of creativity.

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Topics: Communication, Language skills, Language training, Linkword method

A Personal Language Trainer will save your life

Posted by Heikki Siltala on 13/06/16 09:09

A need for personal service is not a sign of elitist character, but a natural phenomenon in a service society. Personal trainers have already proved their worth for people adopting a healthier lifestyle, but their popularity also demonstrates people's willingness to pass on responsibility to others. Changing your lifestyle is a major task that requires you to leave your comfort zone. This requires a personal coach to provide motivation through encouragement, coercion and rewards to achieve the set goals. 

A personal trainer will not sweat, run out of breath or refuse unhealthy food for you, but they do promise success. The medium of exchange is money and reputation. It is not worthwhile for a personal trainer to promise permanence, since then they would run out of work. On the other hand, maintenance and updating are necessary to make change permanent and make it worthwhile to purchase the services to the grave. 

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Topics: Communication, Language training, Writing, Learn a language, Personal trainer

Ballads with financial terminology

Posted by Tanja Majerle on 25/06/15 13:42

Many of us have at some point chosen to learn a language but not had the privilege of living in the country where it is spoken. In the beginning, where you study probably doesn’t matter much because you’re really interested and can easily learn the basics of Spanish, for example. In no time you learn to count, ask for the nearest post office, order paella and to say other semi-useless things. Then you move on to grammar and other areas that require monotonous repetition, all the while missing out on real life conversation or other valuable contact with the language outside of the classroom.

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Topics: Communication, Language training

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