AAC Global Blog

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Seven tips from professionals on localizing videos

Posted by Antti Voutilainen on 23/07/19 09:32

A company has an excellent corporate video, but only in Finnish. Market analysis reveals that there is global demand for the product.

How can a company introduce a product or service to a new target market attractively? How can it provide information about the product or service and its functionality? In responding to challenges of this type, video is an increasingly popular form of content.

But how can video content be used in another language or localized for a new target market? We’ve compiled tips from professionals on localizing video content.

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Topics: Localization, Company video, Video production, video localization

Are you thinking of producing a marketing video? Four aspects

Posted by Antti Seppänen on 28/01/15 13:12

Video has gradually become a key marketing tool also here in Finland. A presentation video adds punch to a sales visit. Videos are becoming the cornerstone of content marketing at the companies' websites and at YouTube as well as in social media.

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Topics: Communication, Content production, Marketing video, Company video, Video production

Company video boosts communications

Posted by Leena-Kaisa Laakso on 28/11/14 13:51

When time is in short supply.

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Topics: Content production, Marketing video, Company video, Video production

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