AAC Global Blog

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How much content do you need to do marketing in another language?

Posted by Annaelisa Huhtala on 30/08/18 06:02

In an earlier blog, I showed you how adding another language version to your marketing routine always starts with strategic considerations: target groups, choosing language by highest reach, and setting realistic performance KPIs.

Now, I’ll show you how to determine the minimum amount of content that you will need in order to successfully do marketing in a language version.

In essence, to do marketing successfully in another language, you need to identify all parts of your marketing funnel that cover the journey from visitor, through marketing-qualified lead, to an actual solid sales case.

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Topics: Multilingual content marketing, Content creation, marketing content services, language versions

How to create a multilingual marketing strategy

Posted by Annaelisa Huhtala on 09/08/18 06:02

If you have a product or service that you can sell to a foreign-language target market, then digital marketing channels and language versioning give you an easy way to make new customer contacts and start converting them into sales.

Done right, you can reuse the majority of your content and get similar – or sometimes better – results with less than half the production costs of the original version.

Adding another language version to your marketing routine starts with strategic considerations. Here are three tasks that will help you come up with a suitable strategy:

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Topics: Multilingual content marketing, Content creation, marketing content services, language versions

6 essential benefits of using mobile apps to assist sales people

Posted by Jonni Purho on 23/04/15 12:15

Let’s start with a statement: surprisingly few businesses are using mobile apps to help their sales people sell more. Nevertheless, smartphones and mobile apps are the innovation that has had the biggest impact on people’s everyday lives during the last 10 years.

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Topics: Content production, Content creation, Mobile apps, Mobile solutions

What we talk about when we talk about content creation

Posted by Leena-Kaisa Laakso on 03/10/14 11:34

What on earth? It isn't unique then? The result of sleepless nights full of creative thinking? Hard artistic work?

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Topics: Content production, Content design, Content creation, Writing

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