AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Does a technical writer have to be an expert in the relevant field?

Posted by Aira Hirvonen on 12/06/15 09:04

Can you promise that your writer is an expert in our field?” Our field is very technical and differs from the others.” This is the kind of question that companies providing documentation services often hear. Companies often imagine that their field is so special that only an expert in that field can write documentation on the subject.

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Topics: Documentation, Content production, Technical writing, Product documentation

6 essential benefits of using mobile apps to assist sales people

Posted by Jonni Purho on 23/04/15 12:15

Let’s start with a statement: surprisingly few businesses are using mobile apps to help their sales people sell more. Nevertheless, smartphones and mobile apps are the innovation that has had the biggest impact on people’s everyday lives during the last 10 years.

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Topics: Content production, Content creation, Mobile apps, Mobile solutions

Are you thinking of producing a marketing video? Four aspects

Posted by Antti Seppänen on 28/01/15 13:12

Video has gradually become a key marketing tool also here in Finland. A presentation video adds punch to a sales visit. Videos are becoming the cornerstone of content marketing at the companies' websites and at YouTube as well as in social media.

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Topics: Communication, Content production, Marketing video, Company video, Video production

Company video boosts communications

Posted by Leena-Kaisa Laakso on 28/11/14 13:51

When time is in short supply.

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Topics: Content production, Marketing video, Company video, Video production

What we talk about when we talk about content creation

Posted by Leena-Kaisa Laakso on 03/10/14 11:34

What on earth? It isn't unique then? The result of sleepless nights full of creative thinking? Hard artistic work?

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Topics: Content production, Content design, Content creation, Writing

Digital storytelling is about emotions and technology

Posted by Leena-Kaisa Laakso on 04/08/14 14:22

Digital storytelling brings stories to this moment. It combines traditional narratives with new technology. The story is told through text, pictures, voice, music and different kinds of transitions. Interactive elements may also be included.

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Topics: Storytelling, Content, Communication, Content production, Content design, Digital

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