AAC Global Blog

“Can you promise that your writer is an expert in our field?” Our field is very technical and differs from the others.” This is the kind of question that companies providing documentation services often hear. Companies often imagine that their field is so special that only an expert in that ...
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Let’s start with a statement: surprisingly few businesses are using mobile apps to help their sales people sell more. Nevertheless, smartphones and mobile apps are the innovation that has had the biggest impact on people’s everyday lives during the last 10 years.
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Video has gradually become a key marketing tool also here in Finland. A presentation video adds punch to a sales visit. Videos are becoming the cornerstone of content marketing at the companies' websites and at YouTube as well as in social media.
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When time is in short supply.
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What on earth? It isn't unique then? The result of sleepless nights full of creative thinking? Hard artistic work?
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Digital storytelling brings stories to this moment. It combines traditional narratives with new technology. The story is told through text, pictures, voice, music and different kinds of transitions. Interactive elements may also be included.
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