AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Why should you use transcreation in multilingual marketing?

Posted by Antti Voutilainen on 29/08/19 08:14

When marketing in foreign languages, the message needs to be as clear and appealing as it is in the original language. This is why a direct translation isn’t always the best solution for translating marketing materials. Transcreation, or creative translation, serves localization needs in marketing.

In this blog article, we will explain why you should use transcreation in multilingual marketing. We also offer tips on what you should take into consideration when placing an order for a transcreation assignment.

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Topics: Creative translation, Transcreation, multilingual marketing

How to get marketing content translated

Posted by Annaelisa Huhtala on 11/10/18 06:02

In our earlier blog post, we looked at how multilingual SEO helps ensure that your customers can actually find your content once it has been translated.

Here, we will go a step further with our language versions by looking at the unique demands that come with getting a great translation of your marketing content.

Marketers spend a lot of time creating and refining their content so that it hits the mark with their desired target audience, because personalized content performs better. That makes translating marketing content different from all other translations.

Here is a list of things that you need to consider when ordering a translation of your marketing text.

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Topics: Multilingual content marketing, language versions, Creative translation, Transcreation

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