When marketing in foreign languages, the message needs to be as clear and appealing as it is in the original language. This is why a direct translation isn’t always the best solution for translating marketing materials. Transcreation, or creative translation, serves localization needs in marketing.
In this blog article, we will explain why you should use transcreation in multilingual marketing. We also offer tips on what you should take into consideration when placing an order for a transcreation assignment.