AAC Global Blog

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Can a pencil surprise? A tale of customer expectations

Posted by Antti Seppänen on 19/09/14 11:02

I like pencils. You get a good sense of control in your writing when you can neatly rub your mistakes out with an eraser. The mechanical pencil is a great invention, especially the ones with an eraser at the other end. Everything literally gets done at the flick of a wrist.

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Topics: Communication, Content design, Marketing, Working life, Customer experience

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