AAC Global Blog

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Doing Business in Russia 101

Posted by Polina Koski on 21/02/17 09:38

Somebody once said that you can buy in any language, but you can sell only in the language of the buyer.

So, what do you do when you are entering a new market, such as Russia, and you don’t have the time, or the means, to learn the buyer’s language? It’s certainly not enough to prepare a flashy slide deck in the hopes of doing business in Russia; you need to take carefully planned, concrete steps to prepare yourself.

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Topics: Cultural differences, Cultural training, Doing business in Russia, Russian business etiquette, Russian customs and traditions

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