AAC Global Blog

The marketing calendar, or marketing plan, is well-known in many companies. Certain marketing activities are scheduled for certain times of the year. Companies prepare materials for annual spring fairs or design Christmas greetings for their customers. A translation agency often follows the ...
Continue reading
Can your product or service speak or communicate in any manner to potential customers on your behalf? Does it know any foreign languages or understand the impact of the target country’s culture on closing a deal – including marketing, advertising, agreements, purchasing procedures, manuals, consumer protection, etc.?
Continue reading
Aug 05

Could I have some feedback, please!

Posted under

CEM, Feedback, Marketing, Working life

by Sirpa Jokirinne August 5, 2015 at 9:08 AM
I bet every one of us has at some time asked for feedback as well as received a request to give feedback. And probably more than just once. There are several reasons for the current thirst for feedback.
Continue reading
Nowadays, everyone seems to be in a hurry – especially customers. It often feels that it is difficult to get even a minute of their time to tell them about new services or the ways you could help them in their business. Dozens of other salespeople and professional bookers who have been trained to arrange meetings are also competing for the customers' attention, which makes organizing ...
Continue reading
Dec 11

How can you GYMT?

Posted under

Storytelling, Communication, Marketing, Working life

by Mika Perttilä December 11, 2014 at 11:51 AM
GYMT stands for “getting your message through.” Too often, the message of a company’s services or products is the best kept secret they have – internally and externally. Does this sound familiar? Our home market is full of great companies with amazing services and products. There’s a lot of creation going on. Why is it such a big challenge to ensure that potential ...
Continue reading
I like pencils. You get a good sense of control in your writing when you can neatly rub your mistakes out with an eraser. The mechanical pencil is a great invention, especially the ones with an eraser at the other end. Everything literally gets done at the flick of a wrist.
Continue reading

Recent Posts

Get our latest blog posts!

Posts by Topic

see all