AAC Global Blog

Free content to inspire and educate you from our language and learning experts

5 ways to optimize your webinar recording before you publish online

Posted by Glennon Kiernan-Lahti on 05/04/18 06:06

Webinars are a popular and easy tool for sharing your knowledge or passion. All you need is an audience, solid promotion, engaging content, and a camera – then you’re ready to broadcast your message live to viewers around the globe.

At a time when video content marketing is all the rage, you will also probably decide to publish a recording of your webinar online. Why? Because publishing a recording is a great way to extend the lifespan of your content, both gated and non-gated. And you can now offer your audience a chance to watch when and how it suits them.

However, just as you wouldn’t publish a blogpost without optimizing around keywords, it’s essential to optimize your recorded webinars. Here are five essential actions to take before uploading your webinar recording. 

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Topics: Webinar, Multilingual communication, Content marketing, Specialized translation

Negotiation Skills – Choosing the Right Words

Posted by Brian McMillan on 08/02/17 14:16

 

 

Have you ever noticed how quickly children learn to effectively negotiate with their parents?

No? Well then, picture this:

Mom takes her child to the store. Seeing so many wonderful and colorful items, the child picks up an irresistible object and proclaims, “I want this!

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Topics: Multilingual communication, Learning English, Business English, Negotiation skills

5 Simple Steps to Better-Sounding Customer Service

Posted by Glennon Kiernan-Lahti on 26/01/17 09:10

When someone says “You’ll have to call customer service,” what reaction do you have? Dread, despair, anger, panic? Or, maybe just mild resentment or quiet acceptance? Either way, for most people, the reaction sure isn’t, “Yippee, I’m going on a customer service journey!”

Unless you’re me. I love engaging with customer service; anywhere, anyhow, anytime. You see, I want to know what the customer experience will be like. How well is this company managing the expectations of its customers?

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Topics: Multilingual communication, Learning English, Business English, Customer Experience Management

Invest in languages

Posted by Annamari Korhonen on 24/08/16 09:56

According to the 2013 Languages for the Future report commissioned by the British Council, approximately 75% of British people are not able to carry on a simple conversation in a foreign language, let alone sell their products using anything other than English. The Department of Business, Innovation and Skills has calculated that this costs the British economy £48 billion every year. All this despite the fact that in many countries, people understand English very well. We can only wonder how huge the corresponding losses are for Finnish businesses whose employees don’t have the same advantage of speaking the global lingua franca as their native language.

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Topics: Translation, Language skills, Marketing material, Multilingual communication

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