AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Where is multilingual content marketing headed in 2019?

Posted by Anna Segerpalm on 15/01/19 06:04

Content marketing is constantly evolving, and in 2019 it will become increasingly vital that you can scale your content marketing and ensure potential buyers find it. One way of doing this is to leverage your content in new target markets. In November 2018, AAC Global hosted an event for marketers in Kista, Sweden on “Multilingual Content Marketing 2019”, where three fantastic speakers addressed the topic.

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Topics: Multilingual content marketing, language versions, Multilingual SEO, Transcreation

How to get marketing content translated

Posted by Annaelisa Huhtala on 11/10/18 06:02

In our earlier blog post, we looked at how multilingual SEO helps ensure that your customers can actually find your content once it has been translated.

Here, we will go a step further with our language versions by looking at the unique demands that come with getting a great translation of your marketing content.

Marketers spend a lot of time creating and refining their content so that it hits the mark with their desired target audience, because personalized content performs better. That makes translating marketing content different from all other translations.

Here is a list of things that you need to consider when ordering a translation of your marketing text.

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Topics: Creative translation, Transcreation, language versions, Multilingual content marketing

Modern multilingual SEO

Posted by Annaelisa Huhtala on 14/09/18 06:02

In our earlier blog we showed you how to determine the minimum amount of content that you would need in order to successfully market in a language version.

Now that you know that, this blogs looks at the question of how you can ensure that your customers actually find your language version content. And the answer to that is modern multilingual SEO (search engine optimization).

Let’s look at this from two perspectives: 1) multilingual SEO and 2) modern SEO

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Topics: Multilingual SEO, Translation services, Multilingual content marketing, language versions

How much content do you need to do marketing in another language?

Posted by Annaelisa Huhtala on 30/08/18 06:02

In an earlier blog, I showed you how adding another language version to your marketing routine always starts with strategic considerations: target groups, choosing language by highest reach, and setting realistic performance KPIs.

Now, I’ll show you how to determine the minimum amount of content that you will need in order to successfully do marketing in a language version.

In essence, to do marketing successfully in another language, you need to identify all parts of your marketing funnel that cover the journey from visitor, through marketing-qualified lead, to an actual solid sales case.

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Topics: Multilingual content marketing, Content creation, marketing content services, language versions

How to create a multilingual marketing strategy

Posted by Annaelisa Huhtala on 09/08/18 06:02

If you have a product or service that you can sell to a foreign-language target market, then digital marketing channels and language versioning give you an easy way to make new customer contacts and start converting them into sales.

Done right, you can reuse the majority of your content and get similar – or sometimes better – results with less than half the production costs of the original version.

Adding another language version to your marketing routine starts with strategic considerations. Here are three tasks that will help you come up with a suitable strategy:

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Topics: Multilingual content marketing, Content creation, marketing content services, language versions

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