AAC Global Blog

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What is the role of translations in international marketing?

Posted by Antti Voutilainen on 10/12/19 08:18

As a company becomes more international and looks for new target groups, translations become very important for its business. Translations are needed for web pages, product packaging and numerous other purposes. In marketing materials, word-for-word translations do not work because making an impact on a new target group requires the refining of the text.

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Topics: SEO, multilingual marketing, tone-of-voice

Why should you use transcreation in multilingual marketing?

Posted by Antti Voutilainen on 29/08/19 08:14

When marketing in foreign languages, the message needs to be as clear and appealing as it is in the original language. This is why a direct translation isn’t always the best solution for translating marketing materials. Transcreation, or creative translation, serves localization needs in marketing.

In this blog article, we will explain why you should use transcreation in multilingual marketing. We also offer tips on what you should take into consideration when placing an order for a transcreation assignment.

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Topics: Creative translation, Transcreation, multilingual marketing

Why you should market in more than one language

Posted by Antti Voutilainen on 20/08/19 08:46

Digitalization provided marketers with new tools for reaching larger target groups. However, such tools alone are not enough, because each target group needs to be spoken to in its own language.

In this blog article, we explain why multilingual marketing pays off and also give some handy tips on localization.

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Topics: Multilingual SEO, Transcreation, multilingual marketing

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