AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Why outsource keyword research?

Posted by Antti Voutilainen on 03/12/19 08:10

A company's search engine marketing may be finely tuned to the home market, but what should they do when planning to expand overseas? How can equally good search engine visibility be ensured in other language areas?

In this blog we will discuss the added value a translation service provider can bring to keyword research and multilingual search engine marketing.

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Topics: Multilingual SEO, Keyword research, Search engine visibility

Why you should market in more than one language

Posted by Antti Voutilainen on 20/08/19 08:46

Digitalization provided marketers with new tools for reaching larger target groups. However, such tools alone are not enough, because each target group needs to be spoken to in its own language.

In this blog article, we explain why multilingual marketing pays off and also give some handy tips on localization.

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Topics: Multilingual SEO, Transcreation, multilingual marketing

Where is multilingual content marketing headed in 2019?

Posted by Anna Segerpalm on 15/01/19 06:04

Content marketing is constantly evolving, and in 2019 it will become increasingly vital that you can scale your content marketing and ensure potential buyers find it. One way of doing this is to leverage your content in new target markets. In November 2018, AAC Global hosted an event for marketers in Kista, Sweden on “Multilingual Content Marketing 2019”, where three fantastic speakers addressed the topic.

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Topics: Multilingual content marketing, language versions, Multilingual SEO, Transcreation

Modern multilingual SEO

Posted by Annaelisa Huhtala on 14/09/18 06:02

In our earlier blog we showed you how to determine the minimum amount of content that you would need in order to successfully market in a language version.

Now that you know that, this blogs looks at the question of how you can ensure that your customers actually find your language version content. And the answer to that is modern multilingual SEO (search engine optimization).

Let’s look at this from two perspectives: 1) multilingual SEO and 2) modern SEO

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Topics: Translation services, Multilingual content marketing, language versions, Multilingual SEO

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