AAC Global Blog

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Your product cannot get its message through by itself

Posted by Heikki Siltala on 13/04/16 13:41

Can your product or service speak or communicate in any manner to potential customers on your behalf? Does it know any foreign languages or understand the impact of the target country’s culture on closing a deal – including marketing, advertising, agreements, purchasing procedures, manuals, consumer protection, etc.?

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Topics: Marketing, Language skills, Sales pitch, Presentation skills, Internationalization

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