Webinars are a popular and easy tool for sharing your knowledge or passion. All you need is an audience, solid promotion, engaging content, and a camera – then you’re ready to broadcast your message live to viewers around the globe.
At a time when video content marketing is all the rage, you will also probably decide to publish a recording of your webinar online. Why? Because publishing a recording is a great way to extend the lifespan of your content, both gated and non-gated. And you can now offer your audience a chance to watch when and how it suits them.
However, just as you wouldn’t publish a blogpost without optimizing around keywords, it’s essential to optimize your recorded webinars. Here are five essential actions to take before uploading your webinar recording.