AAC Global Blog

Free content to inspire and educate you from our language and learning experts

5 ways to optimize your webinar recording before you publish online

Posted by Glennon Kiernan-Lahti on 05/04/18 06:06

Webinars are a popular and easy tool for sharing your knowledge or passion. All you need is an audience, solid promotion, engaging content, and a camera – then you’re ready to broadcast your message live to viewers around the globe.

At a time when video content marketing is all the rage, you will also probably decide to publish a recording of your webinar online. Why? Because publishing a recording is a great way to extend the lifespan of your content, both gated and non-gated. And you can now offer your audience a chance to watch when and how it suits them.

However, just as you wouldn’t publish a blogpost without optimizing around keywords, it’s essential to optimize your recorded webinars. Here are five essential actions to take before uploading your webinar recording. 

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Topics: Webinar, Multilingual communication, Content marketing, Specialized translation

How to calculate how long a high-quality translation will take

Posted by Glennon Kiernan-Lahti on 02/03/18 06:06

Question: How long does it take to translate 1,000 words from language A to language B?

Short answer: One day. In most cases, send your text in the morning and receive the translation in the afternoon.

Imagine that a company in the electrical engineering industry has 8,000 words of text that they want translated from Finnish into English, German, and Russian. It will be used for training material, and they need it back as soon as possible.

In reality, the quality and the speed of that translation depend on many, many variables which I will go through below.

There are two terms we need to define first: source text = the text we receive from you, and target language = the language you want the text to be translated into.

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Topics: Translation agency, Specialized translation, General translation, Translation services

How to beat the rush for translations at Christmastime (and maybe save money, too!)

Posted by Glennon Kiernan-Lahti on 28/11/17 06:07

Christmas is coming, so the translation elves are getting very busy!

The next few weeks are traditionally the busiest time of year for translation agencies. Here are some insider tips on how you can beat the rush.

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Topics: Translation agency, Specialized translation, General translation

Translation services for train and railway: bridging language barriers

Posted by Anna Segerpalm on 07/11/17 06:06

AAC Global at Elmia Nordic Rail October 10-12

Some people might be surprised to learn that many of our largest customers operate in the rail industry. We are always keen to learn from these companies how their business is evolving, what kinds of challenges and opportunities they are facing, and what projects they have in the pipeline.

The more we can learn about their future needs, the better we can serve them. In an effort to keep our ear to the ground, we chose to exhibit at this year’s Elmia Nordic Rail in Jönköping.

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Topics: Localization, Specialized translation, Translation memory, Translation services

Translation services for e-commerce businesses and their suppliers

Posted by AAC Global news on 19/06/17 14:00

ECOMMERCE STHLM offers a network to develop, enhance and improve the digital world. The ECOMMERCE expo was recently held at Kistamässan right around the corner from AAC’s office, so we took the opportunity to learn more about the latest trends in e-commerce.

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Topics: Localization, Specialized translation, E-commerce, General translation

All You Need To Know About Life Science Translations

Posted by Anna Segerpalm on 04/05/17 08:34

Life science translation comprises medical documentation related to medicines and medico-technical equipment that at a minimum can improve the quality of life for many people worldwide, and that ultimately can save human lives.

For natural reasons, this means that medical translation services focus on accuracy and quality since incorrect translations and omissions could ultimately end up costing lives in the worst case scenario.

As a part of the specialized translation industry, life science translations are unique and can sometimes pose a daunting challenge; however, practitioners can also feel like that they are making a difference in terms of helping to save lives and improving the quality of life for patients all over the world.

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Topics: Translation, Translation agency, Professional Translator, Specialized translation

Translator insights: specialized translations for trains and railway

Posted by Anna Segerpalm on 21/03/17 08:47

AAC Global has been translating train-related material for many years, and the train and railway industry currently constitutes one of our areas of expertise.

We collaborate with several of the largest players in the industry, and one of the translators who has worked in the area from the beginning is Mats Olsson.

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Topics: Translation, Translation agency, Terminology, Specialized translation, Translation memory

Translation Project Managers Answer 6 Frequently Asked Questions

Posted by Annamari Korhonen on 16/02/17 07:13

We asked AAC Global’s project managers for translation services for the answers to the questions that they are frequently asked in their daily work with customers, and then we compiled this blog post of answers.


1. How quickly can I get 8 000 words translated?

Quick answer:  As with most translation agencies, it must always be agreed on a case-by-case basis; most likely within a week, depending on subject area – specialized translations can take longer to arrange, for example – and the criticality of the text.

Long answer:  The deadline for each job must be agreed with the Project Manager. Any translation agency will tell you that having your text in an editable format helps; if you send us a PDF file, the process is always a bit more complex and will take longer, at least if it requires the use of translation memories.

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Topics: Translation, Machine translation, FAQ, Specialized translation

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