AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Language Used to Engage

Posted by Blake Schumacher on 28/09/16 10:43

When I was young, my mother took me to libraries and museums to listen to stories. The biggest thrill I had wasn’t at the end of the stories; it was the journey, the optimism, the promise that by committing to this voyage, you may receive big payoff at the end. I loved the tension created by the trek. Would the hero slay the villain? How will the hero go from rags to riches? How will a certain character redeem themselves after a tragic fall from grace?

Looking back, these stories helped me learn to dream, raised my awareness to the positive tension of mystery and instilled a curious desire to search for answers. It made me aware that obstacles were opportunities, not burdens. All of these lessons from those youthful stories created an exciting and charged atmosphere that has continually kept me engaged and curious throughout my life.

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Topics: Storytelling, Language skills, Language training, Working life

Getting your message through with webinars

Posted by Heikki Uurto on 20/05/15 13:23

Nowadays, everyone seems to be in a hurry – especially customers. It often feels that it is difficult to get even a minute of their time to tell them about new services or the ways you could help them in their business. Dozens of other salespeople and professional bookers who have been trained to arrange meetings are also competing for the customers' attention, which makes organizing meetings even more challenging. I bet this sounds familiar.

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Topics: Storytelling, Communication, Marketing, Working life, Webinar

How can you GYMT?

Posted by Mika Perttilä on 11/12/14 11:51

GYMT stands for “getting your message through.” Too often, the message of a company’s services or products is the best kept secret they have – internally and externally. Does this sound familiar? Our home market is full of great companies with amazing services and products. There’s a lot of creation going on. Why is it such a big challenge to ensure that potential customers as well as everyone inside the company know enough about their services and strengths? How can we tackle this issue?

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Topics: Storytelling, Communication, Marketing, Working life

Digital storytelling is about emotions and technology

Posted by Leena-Kaisa Laakso on 04/08/14 14:22

Digital storytelling brings stories to this moment. It combines traditional narratives with new technology. The story is told through text, pictures, voice, music and different kinds of transitions. Interactive elements may also be included.

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Topics: Storytelling, Content, Communication, Content production, Content design, Digital

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