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What is the role of translations in international marketing?

Posted by Antti Voutilainen on 10/12/19 08:18

As a company becomes more international and looks for new target groups, translations become very important for its business. Translations are needed for web pages, product packaging and numerous other purposes. In marketing materials, word-for-word translations do not work because making an impact on a new target group requires the refining of the text.

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Topics: SEO, multilingual marketing, tone-of-voice

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