AAC Global Blog

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Where is multilingual content marketing headed in 2019?

Posted by Anna Segerpalm on 15/01/19 06:04

Content marketing is constantly evolving, and in 2019 it will become increasingly vital that you can scale your content marketing and ensure potential buyers find it. One way of doing this is to leverage your content in new target markets. In November 2018, AAC Global hosted an event for marketers in Kista, Sweden on “Multilingual Content Marketing 2019”, where three fantastic speakers addressed the topic.

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Topics: Multilingual content marketing, language versions, Multilingual SEO, Transcreation

How to get marketing content translated

Posted by Annaelisa Huhtala on 11/10/18 06:02

In our earlier blog post, we looked at how multilingual SEO helps ensure that your customers can actually find your content once it has been translated.

Here, we will go a step further with our language versions by looking at the unique demands that come with getting a great translation of your marketing content.

Marketers spend a lot of time creating and refining their content so that it hits the mark with their desired target audience, because personalized content performs better. That makes translating marketing content different from all other translations.

Here is a list of things that you need to consider when ordering a translation of your marketing text.

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Topics: Multilingual content marketing, language versions, Creative translation, Transcreation

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