AAC Global Blog

Your company’s website is your digital calling card: A customer, partner or anyone interested in your company and looking for information online will sooner or later visit your website. (If you find your company in the internet graveyard – i.e. on page 2 of search engine results – you should really consider learning basic search engine optimization.)
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It is a basic tenet of digital marketing that using the right photos on your website will trigger positive mental images that support your brand image and set the scene for the visit to your site. The difficult part is choosing "the right photos" that fulfill their role as marketing content—because ...
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